KitCommerce vs Instamojo

Instamojo store alternative: GoCommerce vs Instamojo

Instamojo sells payments and gives you a store. GoCommerce is the store, and you pick the payments.

Instamojo is a payment gateway first, and its online store comes with that gateway built in: nothing to connect, and a fee of 5% + ₹3 on each payment — 2% + ₹3 on the Growth plan. GoCommerce is a backend you run, paired with a gateway you choose, or a store hosted on kitcommerce.store for 1% of every successful order. On Growth the fees are close; the difference is who owns the store.

Free Instamojo’s Lite store plan
5% + ₹3 Instamojo’s charge per payment on Lite and Starter, plus GST
2% + ₹3 per payment on Growth, at ₹14,999 a year

Show prices in

Instamojo publishes no prices in US dollars, so its prices are shown in Indian rupees, as Instamojo publishes them.Instamojo publishes no prices in euros, so its prices are shown in Indian rupees, as Instamojo publishes them.Instamojo publishes no prices in pounds sterling, so its prices are shown in Indian rupees, as Instamojo publishes them.Instamojo publishes no prices in Australian dollars, so its prices are shown in Indian rupees, as Instamojo publishes them.Instamojo publishes no prices in Canadian dollars, so its prices are shown in Indian rupees, as Instamojo publishes them.Instamojo publishes no prices in Singapore dollars, so its prices are shown in Indian rupees, as Instamojo publishes them.Instamojo publishes no prices in UAE dirhams, so its prices are shown in Indian rupees, as Instamojo publishes them.

KitCommerce is an open-source ecommerce platform. Its packages are GoCommerce, the backend and admin, and Svelte Commerce, the storefront — MIT licensed, used together or either one on its own. Run them yourself for free, or start a store hosted on kitcommerce.store for 1% of every successful order, plus 18% GST on the fee. On this page, each claim names the package it is about.

Instamojo and GoCommerce, side by side

Instamojo’s side is taken from its pricing, online store and payment gateway pages, linked at the foot of this page. Ours is what GoCommerce and Svelte Commerce do today.

Instamojo compared with GoCommerce and Svelte Commerce, checked 26 October 2026
Aspect	Instamojo	GoCommerce + Svelte Commerce
What it is	An online store from a payments company, with Instamojo’s own gateway built in.	A Go backend and admin plus a SvelteKit storefront, both MIT, that you host — or a store hosted on kitcommerce.store.
Plans	Lite, free; Starter ₹6,999 a year; Growth ₹14,999 a year or ₹2,999 a month; and a store built for you, priced on request. GST extra.	No plans. Run it yourself and the software costs nothing; a store hosted on kitcommerce.store pays 1% of every successful order.
Fee per payment	5% + ₹3 on Lite and Starter, 2% + ₹3 on Growth, each plus GST — and covering the gateway, which Instamojo says comes at no additional charge.	None from GoCommerce when you run it yourself: the gateway charges its own rate, and Razorpay lists 2% + GST. A store hosted on kitcommerce.store pays 1% of every successful order.
Payment methods	UPI, cards, netbanking, wallets, pay later and EMI through Instamojo, with an option to pass the fee on to the buyer.	Whatever your gateway offers, through one of 11 payment modules — Razorpay, Cashfree, Stripe and Adyen among them.
Cash on delivery	Included from the free plan.	The core’s default payment method.
Shipping	Shipway, Shiprocket, Vamaship, Pickrr and others; Instamojo says pickup and delivery cover 26,000 pin codes.	Shiprocket, Delhivery and NimbusPost modules book shipments; India Post consignments are recorded against the order.
Customising	Themes, with CSS customisation and JavaScript editing among the store features.	The source of the backend and storefront, checkout included.
Catalogue	Unlimited products, categories and variants; 1, 3 or 10 images per product by plan.	No plan limits. Stock is tracked per location, as on hand and reserved.
Marketing	Abandoned cart recovery, discount coupons and advanced analytics from Growth; Google Shopping and Facebook catalogue sync.	Discounts in the core; cart recovery, Google Merchant Center and Meta catalogue feeds, Klaviyo and newsletters as modules.
Integrations	Webhooks when a customer completes a purchase.	Webhooks, 550 documented REST operations, and an MCP server that lets AI agents work the store.
Hosting	Instamojo’s.	Yours when you run it — a single Go binary beside a PostgreSQL database, on any server you choose. Or hosted on kitcommerce.store, for 1% of every successful order.

Fees side by side

Instamojo’s fee already includes payment processing, so the fair comparison is Instamojo against GoCommerce plus a gateway.

Platform and payment fees per payment by set-up, before GST
Set-up	Plan	Fee per payment
Instamojo Lite	Free	5% + ₹3
Instamojo Starter	₹6,999 a year	5% + ₹3
Instamojo Growth	₹14,999 a year	2% + ₹3
GoCommerce + Razorpay, run yourself	None	Razorpay’s 2%
A store hosted on kitcommerce.store	None	1% of every successful order

From the published fees; GST is added on both sides. On Lite and Starter, Instamojo’s 5% is more than twice Razorpay’s standard 2%, before its ₹3 per payment. On Growth the percentages match, and the gap is that fixed fee plus the plan — a sum that hosting and upkeep can easily outweigh. Against Instamojo, GoCommerce’s case is ownership, not fees.

Which one fits

Choose Instamojo when

You want to take payments and sell today, with no gateway to apply for and nothing to host.
You are on Growth: at 2% + ₹3 a payment, the store and the gateway cost about what a gateway alone would.
You sell a small catalogue and would rather pick a theme than touch code.
You also sell through payment links or landing pages, and want one Instamojo dashboard for all of it.

Choose GoCommerce + Svelte Commerce when

You are on Lite or Starter and prepaid sales are growing — 5% + ₹3 a payment is more than twice Razorpay’s standard 2%.
You want to choose, or change, your payment gateway without changing your store.
You need catalogue depth the plans cap — more images per product, stock held at several locations.
You need several storefronts, B2B price lists or marketplace vendors.

What you take on

Run it yourself and you host it: a server, a PostgreSQL database, backups and upgrades are yours, or a developer’s you pay. A store hosted on kitcommerce.store pays 1% of every successful order instead.
No app store. What a module does not cover, somebody writes.
GoCommerce has over 2,000 tests, but no store we know of runs it in production yet.
Svelte Commerce reaches GoCommerce through an early connector, version 0.16.0: catalogue, cart, cash-on-delivery checkout and order lookup work; shopper sign-in, the address book and order history need GoCommerce’s identity module.
The gateway account is yours to open: GoCommerce takes online payments only through a provider you sign up with.

FAQ

Questions about Instamojo and GoCommerce

What does Instamojo charge per sale?

Instamojo’s online store charges 5% + ₹3 per payment on Lite and Starter, and 2% + ₹3 on the Growth plan, each plus GST. Its pricing page says the payment gateway comes integrated with no additional charges, so that fee covers payment processing.

What store plans does Instamojo have?

Lite is free. Starter is ₹6,999 a year, and Growth ₹14,999 a year or ₹2,999 a month; a store built for you by Instamojo’s team is priced on request. GST is charged on top of the plan prices.

Is GoCommerce cheaper than Instamojo?

Against Lite and Starter, once prepaid sales grow, if you run it yourself: Razorpay lists 2% + GST, against Instamojo’s 5% + ₹3. Against Growth, barely — the difference is the fixed fee per payment plus the plan, and a server can cost more than that. A store hosted on kitcommerce.store pays 1% of every successful order. Choose GoCommerce for ownership and depth, not to save on fees.

Can I use Razorpay with GoCommerce?

Yes, through the payments-razorpay module, which calls Razorpay’s API directly. Eight other payment modules — Stripe, Adyen and Hyperswitch among them — are there if you choose differently, and cash on delivery needs none.

Can Svelte Commerce be the storefront for an Instamojo store?

No. Instamojo is not among the 26 backends Svelte Commerce connects to. Paired with GoCommerce, Svelte Commerce reaches it through an early connector, 0.16.0, covering catalogue, cart, cash-on-delivery checkout and order lookup worked end to end in a test on 28 October 2026 with version 0.14.0; shopper sign-in, the address book and order history need GoCommerce’s identity module.

More comparisons: Indian SaaS builders

The same questions, asked of the platforms Instamojo is usually weighed against. Every comparison is on one page.

Sources

Instamojo’s prices and features were checked on 26 October 2026 against the pages below. Prices change; when one here disagrees with the source, the source is right and this page is out of date. Instamojo is a trademark of its owner, named here only to compare; no endorsement or affiliation is implied — see trademarks.

Run it before you decide

The backend + admin quick start runs GoCommerce’s API and admin on your own machine, without a storefront. Load a catalogue and judge it against Instamojo yourself.

Backend + admin quick start Explore GoCommerce All comparisons